Suicide Prevention Poster
Brief
This poster was a class project centered around the cognitive theory. As a coach for Girls on The Run, I wanted to create a project usable outside the classroom. Heart and Sole is a program geared towards middle-school girls to become confident and understand the importance of physical and emotional health.
I decided to use cyberbullying as a visual to make a connection to my target audience. I opted to use a graphic link of hurtful words from social media and text messaging. By seeing the hateful comments on the poster, the viewer can remember what it felt like to be in that position or remember a friend who went through a similar experience. The ultimate goal of the poster is to connect with anyone who experiences cyberbullying. I want these girls, and boys, to know they can reach out to someone for help.
Details
To create the poster, I visited the official suicide prevention website, suicidepreventionlifeline.org. I decided to incorporate the green color they use in their logo on my poster to make a visual connection. I used the color red to create attention and draw the viewer’s eyes to the essential words on the sign.
My goal is to draw attention to the poster with the prominent, red word SUICIDE. The viewer will then look down the page to the green information box, the red words, the girl, and the logo. However, with little time to draw attention, I hope that the brain will see the essential words in red first through selectivity. The viewer can then stop to look at the full poster.
Tools
Typography
Boogaloo
Lose your grip, you’re falling fast
You wake up with your minds aghast
You see a ship go floating past
Count your fears when they walk in the door
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Open Sans
It might seem crazy what I am ’bout to say
Sunshine she’s here, you can take a break
I’m a hot air balloon that could go to space
With the air, like I don’t care, baby by the way
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