Restaurant Branding Package
Brief
My objective was to create a restaurant package for a fictitious restaurant consisting of a menu, tri-fold brochure, and table tent. All marketing pieces feature the client’s logo, color palette, and typography. I created the fictitious customer brief to create a foundation for my research and work.
Details
Pasta Amore is an upscale Italian restaurant catering to a demographic of families and young professionals. The atmosphere is down-to-earth, and their food is unique, featuring a create-your-own pasta dish option on their menu. Each pasta dish is offered as a single portion or served family-style, which is large enough to feed a family of four. Pasta Amore makes their pasta and sauces in-house and showcases fresh, local farm-to-table ingredients. The local ingredients allow the menu to change with the seasons.
Menu
Pasta Amore features a single page menu with appetizers, salads, pizzas, desserts, and their exclusive “Create Your Own Pasta” section with individual and family-style pricing. One side of the menu prominently features the restaurant logo, tag line, and a picture with plain spaghetti on a fork, showcasing a cherry tomato that resembles the “O” in the logo. The menu includes hand-drawn designs to keep the focus on the food items and descriptions.
Table Tent
The table tent is a single-sided publication featuring Pasta Amore’s weekly specials that include great deals on popular dishes. The highlighted specials displayed here encourage customers to visit the restaurant on slower nights and try the more popular appetizers and desserts. The table tent design offers an easy way to change the specials as the seasons change.
Tri-fold Brochure
Pasta Amore’s unique pasta class is featured in an informational tri-fold brochure that can be displayed or mailed. The front-page features the necessary information of the class, showing the logo and title on the top of the brochure, so it is visible in display cases. The back has plenty of room for address and postage if used for mail campaigns and gives the essential information to grab the viewer’s attention. The inside of the tri-fold features more detailed information on the class, chef, and how to book a class.
Marketing Manual
Tools
Typography
Klinic Slab
A bottle of red, a bottle of white
It all depends upon your appetite
I’ll meet you any time you want
In our Italian Restaurant.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*:”
Goudy Old Style
A bottle of white, a bottle of red
Perhaps a bottle of rose instead
We’ll get a table near the street
In our old familiar place
You and I, face to face
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*:”