Magazine Advertisement & Banner
Brief
The project was to create a magazine advertisement for a fictional resort in St. Thomas. The requirements included a web banner. I made a banner to showcase what I learned using Photoshop, but did not optimize it for web use.
Details
This magazine ad and a web banner ad promote a fictitious resort on St. Thomas’s Caribbean island called Amethyst Bay Resort & Spa. The demographic for this project is upper-middle-class people who have previously visited St. Thomas. The magazine ad promotes the resort by using typography and color consistent with the client’s brand guide. The advertising slogan of “Escape Winter and Return to St. Thomas” explicitly targets people who live in cold climates.
The magazine advertisement features glasses over snow and boots, revealing people having fun at a beach. For the web banner, I started with a blurred and dulled image of the boots. The animation of the glasses moving over the boots reveals a picture of clear blue waters of the Caribbean with people having fun. The wording for the sale includes the term “limited” to entice viewers to click the ad and visit the website.
Tools
Typography
Azo Sans Black
Watchin’ the sun bake
All of those tourists covered with oil
Strummin’ my six string
On my front porch swing
Smell those shrimp, they’re beginnin’ to boil
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*:”
Eldwin Script Regular
I blew out my flip flop
Stepped on a pop top
Cut my heel, had to cruise on back home
But there’s booze in the blender
And soon it will render
That frozen concoction that helps me hang on
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*:”